Why to do Link Building?

Search engine optimization comprises of On Page Optimization and Off Page Optimization. As of now Off Page optimization has higher significance than On Page optimization for search engines like Google, Yahoo & MSN. What is Off Page Optimization?• Improving Link Popularity• Using keyword rich anchor text• Improving Google PRwhat is Link Popularity & why is it required?Link Popularity is defined as the number of incoming links your site domain has in each search engine. This is like the number of positive votes your site domain has on the internet. So, higher the number should be your primary goal. But you should make a note here that having a higher number of incoming links is not just enough. The quality of the incoming links matters a lot.Search engines like Google, Yahoo & MSN would rank your website higher or lower in the search engine results depending on your link popularity.How to check your Link Popularity?In the search bar of any of the major search engines like Google, Yahoo or MSN type the following and press enter:link:http://www.yoursitedomain.com (Please replace “yoursitedomain” with your website’s URL)This would give you an idea as how many websites on the internet linking to your website.What is link building & what are the different types? Link building is the off page optimization strategy to improve your link popularity. There are basically two types of link building.• Reciprocal Link BuildingReciprocal linking means there is one incoming and one outgoing link, i.e. there is link exchange between your site and the linking site. You first link to the other website and request the webmaster if they would like to link back.• Non reciprocal LinkingNon reciprocal linking is to have only the incoming link without your site linking back. This would carry more value than the reciprocal link. But, this does not mean that reciprocal linking is not worth to do. It has it’s importance. Non reciprocal linking is better but a little tougher to achieve.